TG THREE BLOG
Jumpstart your Strategy
Understanding the Important Difference Between Strategy and Operations
A perennial question on college campuses is “What is the difference between what I do every day and the strategy?” To effectively answer this question, it's crucial for...
Navigating the Metric Dilemma: A Guide for Christian University Leaders
In the pursuit of operational effectiveness and institutional success, university leaders often find themselves grappling with the challenge of selecting and prioritizing...
Your Brand Looks Good, So Why Isn’t It Working?
Many Christian colleges are facing the same frustrating problem. The website and logo look better. But the brand isn’t landing with students the way leaders had hoped.
The Problem with Strategic Planning
There has never been a more urgent time for colleges and universities to develop strategic plans. Competition is intensifying, financial models are under pressure, and the margin for error is shrinking.
AI Isn’t Your Biggest Problem, Alignment Is
AI is a valuable tool, but higher education is spending far too much time on it and not nearly enough on institutional alignment. Eight out of ten organizations lack truly aligned behaviors; this kills progress, morale, and mission.
Find the Revenue Leaks in Your Financial Aid
Most colleges and universities are losing thousands, sometimes millions, of dollars every year through small, unnoticed gaps in their financial aid process. These revenue...
You Missed Your Enrollment Goal, Now What?
Missing an enrollment goal can feel personal, and the pressure is real. But shortfalls can become inflection points that clarify what matters and catalyze change. Before...
AI is Here…What Happens to Christian Higher Education?
We're at a defining moment in higher education, one that will reshape the landscape for decades to come. I’m a mathematician living through the rise of AI. I’ve seen a...
Is Athletics Helping or Hurting Small Christian Colleges?
Lourdes University tripled its athletic roster over the last decade. But instead of growing enrollment, it saw a nearly 50% decline. This isn’t just Lourdes’ story—it’s a...