by Rob Westervelt | Apr 17, 2026 | Strategy
A perennial question on college campuses is “What is the difference between what I do every day and the strategy?” To effectively answer this question, it’s crucial for Christian college leaders to grasp the fundamental difference between strategy and...
by Rob Westervelt | Apr 14, 2026 | Strategy
In the pursuit of operational effectiveness and institutional success, university leaders often find themselves grappling with the challenge of selecting and prioritizing metrics that truly matter. The abundance of data available can be overwhelming, leaving leaders...
by Rob Westervelt | Apr 8, 2026 | Marketing & Branding, Strategy
Understanding the Difference Between Tactical and Strategic Brands Many Christian colleges are facing the same frustrating problem. The website looks better than it used to. The logo and visual identity feel more current. The language is more polished. From the...
by Rob Westervelt | Apr 6, 2026 | Strategy
Why Leaders Still Can’t Answer the Most Important Question There has never been a more urgent time for colleges and universities to develop strategic plans. Competition is intensifying, financial models are under pressure, and the margin for error is shrinking. In...
by Rob Westervelt | Apr 29, 2025 | Enrollment, Strategy
Lourdes University tripled its athletic roster over the last decade. But instead of growing enrollment, it saw a nearly 50% decline. This isn’t just Lourdes’ story—it’s a warning signal for small Christian colleges nationwide. Many are treating athletics as a...
