by Ryan Dougherty | Mar 18, 2025 | Enrollment, Marketing & Branding, Strategy
Azusa Pacific University’s decision to reinstate football at the NCAA Division III level isn’t just about bringing back a beloved sport — it’s a bold strategic move that could reshape the future of athletics in Christian higher education. By prioritizing academics,...
by Ryan Dougherty | Oct 8, 2024 | Enrollment, Financial Aid, Marketing & Branding
After more than 20 years in college enrollment, including several as a Vice President, I thought helping my firstborn child choose a college would be second nature. Turns out, I was wrong. Parenting constantly reshapes your expectations and forces you to make...
by Nick Willis | Oct 26, 2022 | Academics, Marketing & Branding
I am writing today as an academic, not as a university marketing guru. I served as a professor of Mathematics in various Christian universities over the past 17 years. I have served as a faculty senate clerk and on many, many faculty committees. That said, I...
by Rob Westervelt | Sep 29, 2022 | Marketing & Branding
Everyone knows enough about marketing to be dangerous. College leaders are no exception. But it’s not what they know about marketing that can hurt them, it’s what they don’t know. As a former chief marketing officer, I’ve participated in dozens of hiring interviews...
