by Ryan Dougherty | Sep 19, 2025 | Enrollment, Strategy
Missing an enrollment goal can feel personal, and the pressure is real. But shortfalls can become inflection points that clarify what matters and catalyze change. Before diving into what can be done, determine if the goal was realistic and whether it was based on...
by Rob Westervelt | Apr 29, 2025 | Enrollment, Strategy
Lourdes University tripled its athletic roster over the last decade. But instead of growing enrollment, it saw a nearly 50% decline. This isn’t just Lourdes’ story—it’s a warning signal for small Christian colleges nationwide. Many are treating athletics as a...
by Nick Willis | Apr 22, 2025 | Enrollment
It’s often not the unknowns that most hold us back. It’s the things we believe are true, but actually aren’t. Here are seven of the biggest enrollment myths that may be standing between you and your goals. Myth #1 – If the top of our funnel grows, then the bottom will...
by Nick Willis | Mar 19, 2025 | Enrollment, Financial Aid, Strategy
A higher education leader once asked, “Our discount rate keeps rising and our board keeps asking if we’re giving away too much. But we can’t afford to lose students. Are we on a dangerous path?” If you’ve ever had a similar thought, you’re not alone....
by Ryan Dougherty | Mar 18, 2025 | Enrollment, Marketing & Branding, Strategy
Azusa Pacific University’s decision to reinstate football at the NCAA Division III level isn’t just about bringing back a beloved sport — it’s a bold strategic move that could reshape the future of athletics in Christian higher education. By prioritizing academics,...
by Ryan Dougherty | Oct 8, 2024 | Enrollment, Financial Aid, Marketing & Branding
After more than 20 years in college enrollment, including several as a Vice President, I thought helping my firstborn child choose a college would be second nature. Turns out, I was wrong. Parenting constantly reshapes your expectations and forces you to make...
