by Rob Westervelt | Apr 29, 2025 | Enrollment, Strategy
Lourdes University tripled its athletic roster over the last decade. But instead of growing enrollment, it saw a nearly 50% decline. This isn’t just Lourdes’ story—it’s a warning signal for small Christian colleges nationwide. Many are treating athletics as a...
by Rob Westervelt | Mar 25, 2025 | Strategy
At a time when many institutions are watering down their distinctives, Cedarville University is doing the opposite. They’re deepening their strategy — rooting it even more firmly in Scripture — and the results speak for themselves. Cedarville welcomed its largest...
by Rob Westervelt | Feb 20, 2024 | Strategy
Renowned oil rig firefighter Red Adair once remarked, “If you think hiring a professional is expensive, wait until you hire an amateur.” This powerful statement underscores the importance of expertise and experience in any role, particularly within the complex...
by Rob Westervelt | Sep 29, 2022 | Marketing & Branding
Everyone knows enough about marketing to be dangerous. College leaders are no exception. But it’s not what they know about marketing that can hurt them, it’s what they don’t know. As a former chief marketing officer, I’ve participated in dozens of hiring interviews...
by Rob Westervelt | Sep 2, 2022 | Strategy
Management consulting in the U.S. is estimated to be a $330 billion industry with 5 percent annual growth. That means there’s a lot of consultants out there. Since anyone at any time can call themselves a consultant, how do you cut through the clutter to find the...
