by Nick Willis | Mar 19, 2025 | Enrollment, Financial Aid, Strategy
A higher education leader once asked, “Our discount rate keeps rising and our board keeps asking if we’re giving away too much. But we can’t afford to lose students. Are we on a dangerous path?” If you’ve ever had a similar thought, you’re not alone. Presidents,...
by Ryan Dougherty | Oct 8, 2024 | Enrollment, Financial Aid, Marketing & Branding
After more than 20 years in college enrollment, including several as a Vice President, I thought helping my firstborn child choose a college would be second nature. Turns out, I was wrong. Parenting constantly reshapes your expectations and forces you to make...
by Nick Willis | Mar 6, 2024 | Financial Aid
There is a new FAFSA in town. The old has gone, the new has come. SAI is the new EFC. As you begin to navigate this new financial aid world, here are four important insights to remember as we bravely try to adjust to SAI: Students don’t make a choice to come to...
by Nick Willis | Nov 16, 2022 | Enrollment, Financial Aid
Every year higher ed. institutions have to make a difficult decision about how they are going to strategically award institutional aid to their students. It’s difficult because your financial aid strategy has massive financial implications both for students and for...
